License to Luv Life

Since moving to Tahoe 10 days ago, I have seen approximately tons of fancy cars with license plates announcing the awesome great Tahoe mountain life loved and lived by the driver of said fancy car.

I think there's some be-jealous-of-me phenomenon going on here? Not that this attitude is exclusive to Tahoe at all, I guess it's pretty american, but still I am enjoying all the license plate manifestations of it tootling around the lake.