Really Bad Joke
The first half of it, written by Jeff Henderson, is spot-on - the discussion of how we can reduce the waste and pollution that are produced in even the smallest of local triathlons.
What I don't understand is why the editors had to effectively downplay such an important issue by turning it into some ridiculous debate. Editor Timothy Carlson wrote the second half of the article, which I guess is supposed to forecast what triathlon could be like in the later half of the century on a fully polluted planet, but honestly his tone and jeering reference to locals-only aid station volunteers with Priuses, and his reference to Calfee's bamboo bikes and their hefty price tags, really just make it seem like he hates environmentalists and that he doesn't want the sport to be inconvenienced. Somewhat appropriately, in his closing statement he reflects exactly what Henderson identifies as a major problem in individuals, the interest in short-term gratification, the here-and-now over the future, as well as a hopelessness that any individual effort can make a difference.
I'd write them a letter but I am a. too angry and b. too baffled by their intention.
What's wrong with a simple healthy discussion of how triathlon can be greener? Why can't we talk about Chris Lieto's Green Athlete campaign, wherein he is driving to [almost] all of his races in a van that is powered by 100% biodiesel? Why can't we talk about how Wildflower had both recycling and trash bins everywhere? Why can't we talk about how 5430 Sports is pursuing full sustainability and zero waste in their events? Wouldn't it be WAY more positive and productive to address real ways in which we can all work to protect the sport and the planet that we all love, than it was to basically make a joke out of green initiatives? Inside Triathlon and other magazines have the power to influence a lot of people. Give readers something positive, equip them with both reasons for and methods to help the environment and make their triathlon experience a sustainable one. Don't give them some big semi-sensationalistic argument for why the green effort is pointless and inconvenient. Even if it is meant as a joke, is it really the most effective way for the magazine to reach its readers about this subject?
I am curious to hear what others think. Maybe I completely misinterpreted the article, who knows.
Labels: 5430, chris lieto, enjoy the blog, environment, green athlete, in my opinion, insidetri.com






